For Online Record and Music Sales, Knowing how to Play the SEO Game is Key
Vinyl records have a new set of customers and they are true collectors. Fans of records want unique, one-of-a-kind albums that will last a long time and sound great. A company that caters to the record aficionado knows the importance of getting the word out when they have a rare EP or limited edition of a great album, which is why Search Engine Optimization, or SEO is key to getting your records out of the store room and straight to the fans. Companies like a Baltimore SEO 0nline advertising agency helps customers find you quickly. It keeps the link to your site up high on the list of search result matches and makes sure that your site has a good rating. It also keeps your site from being brushed aside as unwanted spam and continually listed as a good source of information and great place to shop.
There are a few things you can do to get the most out of your site’s SEO. First, check to make sure each image on your page has a description to go with it. A search engine picks out key words, not pictures, so your shot of Levi Dexter’s pink and black album won’t get found until it has a sentence beneath it or next to it. Keep the content fresh and the text of your site very descriptive so that someone who doesn’t know what a record is called can find it via description.
You also want to make sure you’re using high frequency, keywords. You can do this by taking advantage of the automatic fill-in function of Google or other search engines. Just google something you are selling, but don’t finish the phrase. Let the auto-fill options pop up and see what people are searching the most. This will help you re-word phrases on your site to help it reach the customer trying to find you.
The best thing any site can do is be unique. If you find your site is getting lost in the crowd, dress it up and help it stand out. Hire a writer to help develop the voice and content, get a good design and make sure what you offer is easy to find on the first page. You already offer some killer music, now let the fans offer you their money.